FOR-NY is a modular fashion project operating between Denmark and Sweden.

Founded in Denmark by Lisa Marie Bagge, the project was created to rethink how a garment can function over time, reducing excess through structural design rather than seasonal replacement.

At its core is The Shirt. A familiar garment re-engineered as a modular foundation. The base remains. The expression changes.

To bring the concept into production, development continued in Sweden in collaboration with tailor and product developer Anneli Karlsson Nedholm. Together, they refined the silhouette and engineered the modular connections to ensure precision, durability, and continuity.

FOR-NY is a long-term design approach. Not a seasonal brand.

Designed in Denmark.
Developed and produced in Sweden

A Danish–Swedish collaboration by